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- Manager, Sales Development & Enablement
Description
Position Overview
TuWay Communications is seeking a Sales Development & Enablement Manager to drive proactive growth in mission critical communications and directly elevate the performance of the sales organization. This role is tightly integrated with TuWay’s revenue engine, its primary purpose is to create, shape, and accelerate high value sales opportunities and improve win rates across all target markets. Acting as the bridge between market strategy and sales execution, this role equips the sales team with the intelligence, messaging, and tools required to win in competitive, complex, and highly technical environments. You will enhance TuWay's market position, ensure the sales team is positioned early and credibly, and strengthen our differentiation in managed services, 911, and lifecycle solutions. This position will work with technical leadership to vet and develop opportunities within existing accounts and new opportunity markets. This position’s success is measured by and is inseparable from the success of TuWay’s sales team.
Key Responsibilities
Business Development Leadership (Proactive Market Shaping)
- Identify and prioritize high value opportunities aligned to the sales team’s revenue targets.
- Build early-stage relationships with customers, consultants, and OEM partners to generate an early intelligence pipeline feeding the sales funnel 11–24 months ahead of procurement.
- Conduct discovery and prequalification, crafting pre-RFP narratives that give the sales team early strategic advantage.
- Ensure sales have visibility into all relevant opportunities by monitoring industry bid platforms, grants, and procurement channels.
- Evaluate public information portals to identify pre-market activity in construction and industrial development.
RFP / RFI / RFQ Strategy & Ownership (Proposal Governance)
- Serve as the primary owner of all proposal processes, enabling sales to pursue opportunities confidently and competitively.
- Coordinate across engineering, PMO, and sales to deliver compliant, compelling, and technically sound submissions.
- Build a formal governance process that improves consistency, pricing accuracy, and quality to directly impact sales win rates.
- Maintain libraries, templates, and pricing frameworks (‘Playbook for Opportunities’) that accelerate proposal turnaround and improve the sales team’s competitiveness.
- Track win/loss data and implement improvements that directly affect revenue outcomes.
Sales Enablement & Pipeline Acceleration
- Develop and maintain enablement assets (presentations, case studies, playbooks, one pagers) that strengthen the sales team’s ability to position TuWay’s value.
- Shift messaging from products to outcomes, enabling sales to articulate differentiation across communications systems, 911, managed services, and lifecycle support.
- Build and deliver tools—qualification frameworks, competitive insights that help sales advance deals faster and improve close ratios.
- Support new solution rollouts by training the sales organization on positioning, differentiation, and competitive threats.
Market Intelligence & Strategic Positioning
- Deliver market insights and competitive intelligence that guide sales strategy and targeting decisions.
- Provide quarterly reports informing leadership and sales management on competitive moves, vertical trends, and funding timelines.
- Identify target verticals, regions, and solution sets offering the greatest revenue potential for the sales organization.
- Develop marketing to shape campaigns and lead gen initiatives tied to sales goals.
Cross Functional Collaboration & Brand Visibility
- Act as the central point of accountability for sales enablement, opportunity intelligence, and proposal governance.
- Partner with engineering and operations to ensure proposals align with deliverability and customer expectations.
- Represent TuWay at events, conferences, consultant briefings, and procurement meetings to support sales visibility and credibility.
Success Metrics (First 12 Months): Success in this role is directly tied to measurable improvements in sales performance:
- Pipeline creation: Volume and quality of pre-RFP opportunities sourced for the sales team.
- Win rate improvement in targeted markets and strategic accounts.
- Pipeline velocity: Reduction in proposal cycle time and improved sales conversion.
- Enablement adoption: Usage and impact of playbooks, tools, and assets by the sales team.
- Market intelligence influence: Quality of insight driving sales and leadership decisions.
- Influenced revenue: Bookings tied to early shaping, consultant/OEM alignment, and enablement activities.
- Forecast accuracy rate.
Requirements
Qualifications
Required
- 5+ years in business development, sales, sales enablement, strategic sales support, or proposal management.
- Experience in mission critical communications, telecom, public safety, utilities, or IT systems integration.
- Strong command of RFP/RFI/RFQ processes and complex, multistakeholder sales cycles with proven wins.
- Exceptional writing, storytelling, and communication skills (technical + business).
- Proven project management and cross functional coordination abilities.
- Proficiency with CRM tools and Microsoft Office (PowerPoint/Word/Excel).
Preferred
- Bachelor’s degree in business, Marketing, Communications, or related technology field.
- Familiarity with government procurement and grants/funding mechanisms.
Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- Vacation and UPTO
Travel
- Regional travel required for customer meetings, events, and partner engagement.
