Description

At Enlyte, we combine innovative technology, clinical expertise, and human compassion to help people recover after workplace injuries or auto accidents. We support their journey back to health and wellness through our industry-leading solutions and services. Whether you're supporting a Fortune 500 client or a local business, developing cutting-edge technology, or providing clinical services you'll work alongside dedicated professionals who share your commitment to excellence and make a meaningful impact. Join us in fueling our mission to protect dreams and restore lives, while building your career in an environment that values collaboration, innovation, and personal growth.

Be part of a team that makes a real difference.

Join Enlyte's Casualty Product Marketing team as a Product Marketing Manager, Clinical Solutions. In this strategic role, you'll be the driving force behind marketing campaigns, sales enablement programs, and thought leadership initiatives that empower Area Sales Managers and Customer Success Managers to successfully sell Enlyte's solutions.

You'll combine product marketing expertise with sales enablement strategy, campaign execution, and program management to deliver high-impact marketing that drives customer engagement and business growth. Working across a matrixed organization, you'll partner with clinical product leadership, sales teams, creative professionals, and subject matter experts to develop accurate, compelling, field-ready resources that make a real difference in how our solutions are marketed and sold.

What You'll Do

Campaign Development & Execution

• Assit with developing large multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
• Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
• Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI

Sales Enablement & Field Support

• Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
• Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
• Provide ongoing field sales support, training, and responsive assistance to ASMs
• Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs

Thought Leadership & Content Development

• Develop thought leadership content that positions Enlyte as a clinical authority 
• Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)
• Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioning
• Translate complex clinical and technical information into accessible, engaging content for diverse audiences

Webinar & Program Management

• Lead recurring webinar and educational programs
• Manage program strategy, speaker coordination, content development, and promotional execution
• Track program performance, participant feedback, and ROI
• Continuously optimize programs based on data and stakeholder feedback

Cross-Functional Coordination

• Drive alignment and collaboration across clinical product leadership, sales, creative, digital marketing, marketing operations, and subject matter experts
• Manage complex project dependencies and timelines in a matrixed organization
• Communicate effectively with diverse stakeholders with different priorities and perspectives
• Ensure clinical accuracy, compliance, and quality standards across all marketing materials

Required Experience:

• 5+ years in product marketing, demand generation, sales enablement, sales support, or related B2B marketing roles
• Demonstrated experience developing and executing multi-touch marketing campaigns
• Strong project management skills with the ability to manage multiple priorities, deadlines, and cross-functional stakeholders
• Strong understanding of campaign planning, execution, and optimization
• Experience creating product messaging, sales collateral, and marketing content
• Strong writing and editing skills across internal and external communications
• Intermediate PowerPoint skills and the ability to create polished, effective presentations and sales tools
• Intermediate Excel skills for list management, data cleanup, quality assurance, and reporting support
• Experience using AI tools to improve efficiency and quality, with sound judgment around data privacy and brand standard

Preferred Qualifications:

• Healthcare, clinical, or casualty/workers' compensation industry experience (preferred)
• Experience with webinar platforms and coordinating and executing ongoing webinar or training programs
• Continuous improvement orientation with data-driven decision-making approach

Key Skills & Competencies:

• StrategicThinking: Ability to align marketing efforts with business strategy and customer needs
• Campaign Management: Experience building campaign briefs, managing timelines, and optimizing performance
• Sales Orientation: Understanding of sales processes and ability to develop practical, field-ready resources
• Content Development: Strong writing and editing skills; ability to create compelling, accurate content
• Communication: Strong written, verbal, and presentation skills; ability to communicate with diverse stakeholders

We're committed to supporting your ultimate well-being through our total compensation package offerings that support your health, wealth and self. These offerings include Medical, Dental, Vision, Health Savings Accounts / Flexible Spending Accounts, Life and AD&D Insurance, 401(k), Tuition Reimbursement, and an array of resources that encourage a lifetime of healthier living. Benefits eligibility may differ depending on full-time or part-time status. Compensation depends on the applicable US geographic market. The expected base pay for this position ranges from $80,000 - $85,000 annually, and will be based on a number of additional factors including skills, experience, and education.  

The Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.  

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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