Job Description
Job Summary

The Product Marketing Manager is responsible for driving the commercial success of the company's products throughout their lifecycle, from market opportunity assessment and business case development through launch, sales enablement, and post-launch performance monitoring.

The role focuses on understanding market needs, customer requirements, competitive positioning, pricing, and revenue opportunities to develop effective go-to-market strategies and support business growth.

The Product Marketing Manager works closely with Sales, Marketing, Product, and other internal stakeholders to ensure products are commercially viable, well-positioned, effectively launched, and successfully adopted by the target market.

1. Product Marketing Strategy & Business Planning

• Conductmarket research, competitor analysis, and customer needs assessments toidentify market opportunities.
• Developbusiness cases for new products, including market potential, revenueprojections, pricing, and cost analysis.
• Defineproduct positioning, target segments, value propositions, and keymessaging.
• Developcommercial strategies aligned with company revenue and businessobjectives.

2. Go-to-Market & Product Launch

• Developand execute go-to-market strategies and launch plans for new products andmajor enhancements.
• Coordinatewith Product, Sales, and Marketing teams to ensure commercial readinessand successful product launches.
• Developlaunch messaging, sales propositions, and support marketing and salesmaterials.
• Monitorlaunch performance and market adoption.

3. Sales Enablement & Revenue Growth

• Partnerwith Sales to develop product sales strategies and support revenuetargets.
• Providesales teams with product messaging, competitive insights, presentations,and objection-handling materials.
• Identifyopportunities to drive revenue growth, customer acquisition,cross-selling, and upselling.

4. Market Intelligence & Product Performance

• Monitormarket trends, competitors, customer feedback, and product performance.
• Analyzerevenue, sales, adoption, and other commercial KPIs against businessobjectives.
• Recommendproduct positioning, pricing, or commercial improvements based on marketand customer insights.

5. Cross-Functional Collaboration

• Act asthe commercial link between Product, Sales, and Marketing teams.
• Communicatemarket and customer insights to Product and Technical teams to supportproduct development priorities.

Requirements

Required Qualifications

• 5+years of experience in Product Marketing, B2B Marketing, ProductManagement, or a related commercial role, preferably in SaaS orTechnology.
• Provenexperience in developing business cases, commercial strategies, andgo-to-market plans.
• Strongexperience working with Sales teams to drive product revenue andcommercial growth.
• Experiencein market research, competitor analysis, customer segmentation, productpositioning, and value proposition development.
• Familiaritywith marketing and analytics tools such as HubSpot, Google Analytics,Hotjar, or similar platforms.
• Bachelor'sdegree in Marketing, Business Administration, or a related field. MBA is aplus.

Soft Skills

• Excellentcommunication and presentation skills in both English and Arabic.
• Customer-focusedwith strong problem-solving and decision-making abilities.
• Highlyorganized, analytical, and detail oriented.
• Comfortableworking in a fast-paced, cross-functional environment.