Description

The Senior Growth Marketing Strategy Associate within the Customer Marketing team will own end‑to‑end marketing strategy for innovative payment solutions-Buy Now, Pay Later (BNPL) and Installments-across consumer and business cards, including Chase Pay Over Time at Checkout and After Purchase. This is an individual contributor role with significant ownership, operating in a highly matrixed environment with frequent senior‑leader communications. Ideal candidates bring financial services experience, strong executive storytelling, and agency/creative leadership.

Job Responsibilities:

• Own BNPL and Installments marketing strategy across the lifecycle (targeting, contact, messaging, and channel mix) to acquire new users and drive repeat usage.
• Translate strategy into action across channels; plan and execute trigger‑based, customer‑centric journeys across email, direct mail, in‑app/mobile, and digital.
• Lead the mobile‑app nudge strategy to deepen engagement and drive portfolio growth; establish best practices and ensure consistency and effectiveness across campaigns.
• Develop audience strategies, identify real‑time data attributes, and implement cloud‑based marketing campaigns; oversee execution from initiation through completion.
• Build and prioritize the test‑and‑learn roadmap; define hypotheses and measurement frameworks; socialize plans and results with GMs, Finance, and senior leadership.
• Create executive‑ready presentations and business updates; simplify complex topics with data‑driven narratives and clear recommendations.
• Partner with Analytics and Finance to define KPIs, measure impact, optimize CAC/LTV, and guide reinvestment.
• Manage creative development with internal teams and agencies; set briefs, guide concepting, and ensure high‑quality storytelling across brand and performance channels.
• Develop and maintain a 2-3-year target‑state plan with strategic objectives and milestones; track progress and drive continuous improvement.
• Ensure compliance and risk standards are embedded across all campaigns; proactively partner with Legal/Compliance for safe, timely launches.

Required qualifications, capabilities, and skills:

• 5+ years in lifecycle, growth, or product marketing; financial services, payments, lending, or card experience strongly preferred.
• Proven success operating and influencing in a large, highly matrixed organization; strong cross‑functional partnership with Product, Risk, Legal/Compliance, Finance, Tech, and Operations.
• Executive presence and exceptional communication skills; adept at crafting and delivering C‑suite‑caliber presentations and business cases.
• Hands‑on experience with enterprise CRM and cloud‑based orchestration; trigger‑based journeys, segmentation, and personalization.
• Disciplined test‑and‑learn approach (audience, offer, creative, channels) with fluency in funnel analytics and performance optimization.
• Demonstrated ability to independently manage timelines, prioritize initiatives, and deliver on commitments in a fast‑paced environment.
• Agency partnership and creative leadership experience from brief through production and delivery.

Preferred qualifications, capabilities, and skills:

• Deep familiarity with installments/BNPL, lending economics, underwriting considerations, and relevant regulatory landscape.
• Experience launching and scaling payments or lending features (e.g., at checkout and after‑purchase experiences) at enterprise scale.
• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree a plus

Additional Information:

• Primary location: Wilmington, DE (strong preference) / Secondary location: New York, NY - This is not a fully remote role
• Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

\n Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.\n
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\n We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.\n