Description
Position Title: Senior Marketing Operations Manager
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Available Locations: Austin, TX
About the role
We are seeking a highly skilled and experienced Senior Marketing Operations Manager to support our North America (NAMER) marketing organization while partnering closely with global Marketing Operations to solve complex technical and architectural challenges.
In this role, you will serve as a strategic and executional partner to regional marketing teams, owning campaigns, systems, and processes end to end - from intake through launch, measurement, and optimization. You will also collaborate cross-regionally to ensure scalable, consistent architecture across our global marketing technology stack.
This is a highly hands-on role for someone who thrives at the intersection of marketing technology, project management, and operational problem-solving, and who can balance day-to-day execution with longer-term systems thinking.
What you'll do
- NAMER campaign and operational ownership with global architectural alignment
- End-to-end project ownership, including intake, prioritization, execution, and delivery
- Marketing technology architecture, troubleshooting, and optimization
- Process development to support scale, efficiency, and quality
- Cross-functional and cross-regional collaboration
Responsibilities
Strategic & Systems Architecture
- Partner with Global Marketing Operations to design, evolve, and maintain a scalable marketing technology architecture that supports NAMER initiatives while aligning with global standards
- Contribute regional insight to global architecture decisions, ensuring solutions work in real-world execution
- Develop and maintain clear documentation for architecture, processes, workflows, and best practices
Project & Intake Management
- Own marketing operations projects end to end, from intake and scoping through execution, launch, and post-launch optimization
- Manage ticket queues and workstreams, ensuring priorities are clear, timelines are met, and stakeholders are informed
- Balance reactive support with proactive project planning to avoid bottlenecks and improve throughput
- Identify gaps or inefficiencies in current workflows and design scalable processes to address them
Troubleshooting & Problem Solving
- Proactively identify, diagnose, and resolve issues across the marketing technology stack
- Serve as a technical escalation point for complex Marketo, CRM, and data issues
- Partner with IT, Engineering, and external vendors to resolve systemic issues and improve platform performance
- Apply systems thinking to prevent repeat issues through better design and governance
Campaign & Program Management
- Oversee execution of NAMER marketing campaigns across email, events, digital, social, and integrated programs
- Ensure campaigns are built to standard, launched on time, and measured accurately
- Optimize programs through testing, iteration, and continuous improvement to maximize impact and lead quality
- Ensure all qualified leads properly enter and progress through the customer journey
Stakeholder Engagement & Communication
- Serve as a primary point of contact for NAMER marketing stakeholders, providing clear guidance on intake, prioritization, timelines, and delivery expectations
- Translate business goals and campaign requirements into clear technical requirements and execution plans
- Proactively communicate project status, risks, dependencies, and tradeoffs to stakeholders at all levels
- Facilitate alignment across marketing, sales, BDRs, and global operations partners to ensure smooth execution
- Navigate competing priorities and ambiguous requirements with sound judgment, clear recommendations, and a solutions-oriented approach
- Build trusted relationships by balancing responsiveness with realistic scoping and sustainable delivery
Cross-Functional & Global Collaboration
- Collaborate closely with regional marketing, sales, BDRs, and customer teams to align execution with business goals
- Act as a bridge between NAMER stakeholders and global Marketing Operations leadership
- Partner with other regions as needed to solve shared architectural challenges and ensure consistency
- Communicate clearly and effectively with technical and non-technical stakeholders
Data, Analytics & Optimization
- Monitor performance and operational metrics to identify opportunities for optimization and scale
- Provide insights and recommendations using reporting tools such as Tableau and attribution platforms (e.g., Bizible)
- Advise stakeholders on measurement, attribution, and data interpretation to support decision-making
- Help evolve reporting frameworks to better support future business needs
Compliance & Governance
- Ensure marketing execution complies with data privacy regulations, internal governance standards, and regional requirements
- Partner with Legal, Privacy, and Security teams as needed to ensure compliant design and execution
- Contribute to governance frameworks that balance risk management with operational efficiency
Desirable Skills, Knowledge, and Experience:
- Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent preferred
- 8+ years of experience in senior marketing operations or marketing technology roles, with strong NAMER experience
- Proven ability to own complex initiatives end to end - from requirements through execution and optimization
- Demonstrated expertise in marketing automation, CRM integration, and systems architecture
- Strong project management skills, including managing tickets, timelines, and competing priorities
- Experience designing processes that improve scale, consistency, and execution quality
- Data-driven mindset with strong analytical and problem-solving skills
- Excellent communication skills and the ability to influence across teams and levels
- Experience with Tableau, Marketo, Salesforce, and project management tools
- Exposure to or hands-on experience with AI-driven marketing, automation, or operational tooling is a plus
Preferred Technical Skillset
- Extensive experience with marketing automation platforms, particularly Marketo
- Strong proficiency integrating marketing technologies (e.g., Salesforce, CRM, data platforms) into a cohesive ecosystem
- Solid understanding of APIs, data flows, and system dependencies
- Experience building and maintaining complex workflows, programs, and automation logic in Marketo
- Familiarity with analytics, attribution, and reporting frameworks
- Experience leveraging AI or automation tools to improve efficiency, segmentation, personalization, or operational workflows is a strong plus
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you'd like to be a part of? We'd love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.
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