Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$85,000 - $105,000/yr.

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

_______________________

Job Summary/Description:

The Senior Product Owner (Sr. PO), Digital Sales Product, is responsible for defining, prioritizing, and delivering high-impact capabilities that power Gray's digital revenue growth. This role focuses on the products and platforms that enable digital advertising sales, campaign execution, sponsorship packaging, inventory visibility, and performance reporting across Gray's digital ecosystem-including websites, mobile apps, connected TV (CTV), FAST, and emerging NextGen TV experiences.

This role bridges strategy and execution, ensuring Gray's sales-related products deliver measurable value to advertisers, local sales teams, and station partners. The Sr. PO for Digital Sales Product will collaborate across Sales, Revenue Operations, Ad Operations, Analytics, and Engineering to translate business objectives into clear requirements and guide initiatives from discovery through launch and adoption.

Duties/Responsibilities include, but are not limited to:

Product Vision & Strategy

• Define and maintain a clear vision and roadmap for digital sales aligned with corporate digital strategy and revenue priorities.
• Partner with Sales, Ad Operations, and Digital Development to translate goals-such as revenue growth, yield optimization, sponsorship packaging, and first-party data enablement-into actionable initiatives.
• Identify workflow gaps across the sales lifecycle (pitch → proposal → trafficking →delivery → reporting) and drive scalable improvements.
• Evaluate and incorporate emerging capabilities (e.g., audience targeting, identity solutions, clean rooms, predictive forecasting, automation) to improve sales outcomes and advertiser performance.
• Collaborate with the Sr. Director, Product & Program Management, and Digital Technology leadership to define strategic milestones and coordinate dependencies across the broader product portfolio.

Backlog & Delivery Management

• Own the product backlog and roadmap for sales-related initiatives, ensuring prioritization reflects business impact, customer needs, and technical feasibility.
• Write detailed epics, user stories, and acceptance criteria to clearly communicate intent and value to engineering teams and stakeholders.
• Lead sprint planning, backlog refinement, and release coordination across teams supporting ad tech, data, and digital platforms.
• Partner with QA and DevOps to support stable releases, platform reliability, and consistent implementation across brands and markets.
• Ensure delivered solutions are scalable across stations, reduce manual work, and improve speed-to-revenue.

Stakeholder & Cross-Team Alignment

• Act as the primary product liaison between Sales/RevOps/Ad Ops, design, engineering, data/analytics, and station stakeholders.
• Facilitate alignment on priorities, tradeoffs, timelines, and success metrics-ensuring clarity across teams and reducing execution friction.
• Communicate progress, risks, and outcomes through consistent updates, dashboards, and release documentation.
• Support change management: training, enablement materials, rollout planning, and feedback loops to drive adoption by sales and station teams.

Performance, Insights & Optimization

• Define KPIs and success metrics in partnership with GDM Sales and Gray Leadership
• Evaluate performance trends and stakeholder input to recommend ongoing optimizations and refine roadmap priorities.
• Strengthen monetization quality and consistency by collaborating on ad experience strategy and cross-platform integration (CTV, mobile, web, FAST).
• Lead a culture of testing and continuous improvement through data-driven prioritization, experimentation, and operational learning.

Qualifications/Requirements:

Required:

• 2-4 years of experience as a Product Owner, Product Manager, or similar role supporting digital products and cross-functional delivery.
• Demonstrated experience partnering with Sales, Revenue Ops, Ad Ops, or Advertising stakeholders on revenue-related initiatives.
• Strong working knowledge of Agile practices (Scrum, Kanban, or hybrid) and backlog management discipline.
• Proven ability to translate business goals into clear requirements and deliver outcomes through technical teams.
• Strong communication skills across technical and non-technical audiences, with comfort facilitating alignment and decisions.

Preferred:

• Experience in media, publishing, OTT/streaming, or ad-supported digital platforms.
• Familiarity with ad monetization systems and concepts such as GAM, SSAI/DAI, programmatic, pacing, targeting, measurement, and brand safety.
• Knowledge of cloud and data ecosystem concepts (e.g., AWS/GCP, data pipelines, identity, first-party data strategy).
• Experience with Jira/Confluence, analytics tools, and product discovery practices.

Core Competencies:

• Revenue & Customer Focus: Aligns priorities to sales results and advertiser value.
• Execution: Delivers quality work while managing dependencies and constraints.
• Collaboration: Aligns Sales, Ad Ops, stations, and engineering.
• Analytics: Uses data to prioritize and measure revenue/performance impact.
• Leadership: Mentors others and strengthens process and stakeholder communication.

Success in This Role Looks Like:

• Sales and station teams adopt new capabilities that reduce friction and improve speed-to-revenue.
• Product initiatives contribute directly to revenue outcomes (e.g., improved fill/yield, better pacing, stronger sponsorship packaging, improved reporting).
• Clear prioritization and proactive communication that builds trust across Sales, technical teams, and station stakeholders.
• A forward-looking roadmap that strengthens monetization, improves operational efficiency, and scales across Gray's digital ecosystem.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.