Description

POSITION DESCRIPTION
POSITION TITLE:               Marketing Manager
REPORTS TO:                     Director of Marketing and Sales              
CATEGORY:                        Full-Time Salary Exempt

Job Summary: Rapids is South Florida’s largest waterpark, featuring more than 40 attractions on 35 acres near beautiful West Palm Beach. We are seeking Marketing Manager to lead the park’s consumer marketing, brand activation, and attendance-driving initiatives.
This role oversees all aspects of marketing, consumer products, promotions, and partnerships by developing and executing strategies that strengthen the Rapids brand, grow attendance, and enhance guest loyalty. The Marketing Manager will guide ticket and season pass strategy, brand content, e-commerce and guest-facing initiatives while ensuring an exceptional guest experience across all touchpoints.

DESCRIPTION:
This individual will be responsible for the following:

- Develop and execute comprehensive marketing strategies to drive ticket sales, season pass growth, consumer events and promotional revenue initiatives.
- Plan and manage consumer in-park special event plans designed to drive visitation including event concept, budgeting and implementation.
- Oversight of earned and owned media strategy, leading email, website, social media and other digital content execution and strategy leading the development of digital content library.
- Develop and execute integrated marketing campaigns and annual promotional calendars, overseeing creative development, agency coordination, implementation, and performance evaluation to support attendance, revenue, and season pass objectives.
- Monitor and analyze attendance, ticket and season pass sales, campaign effectiveness, and digital marketing performance, maintaining recurring reports and identifying actionable opportunities to improve business results.
- Independently manage multiple marketing initiatives, coordinating internal departments and external partners while maintaining project timelines, budgets, standardized processes, and accountability for timely high-quality execution.
- Partner with in-park operating teams to develop new in-park opportunities and leverage resources to support overall park strategy.
- Spearhead property reputation management efforts, aligning guest feedback, digital communication and in-park operating departments to improve guest experience.
- Serves as park spokesperson and liaison between the park and its media contacts.
- Establishes and maintains relationships and partnerships with local community and philanthropic groups.
 
POSITION EXPECTATIONS:

- The Marketing Manager is expected to operate with a high degree of independence, accountability and initiative while managing the park's consumer marketing activities.
- Demonstrate ownership of assigned marketing initiatives from initial planning through execution, evaluation and reporting.
- Consistently meet established deadlines, production schedules and departmental performance standards.
- Maintain a proactive approach to campaign planning, creative development and project management to ensure marketing initiatives are prepared in advance of scheduled implementation.
- Exercise strong attention to detail, ensuring all consumer-facing materials meet established standards for quality, accuracy, consistency and brand representation.
- Utilize performance data, market insights and guest feedback to identify opportunities and recommend improvements.
- Maintain consistent communication with departmental leadership, internal stakeholders, and external partners regarding project progress, priorities and potential challenges.
- Demonstrate adaptability and sound judgment in a fast-paced, seasonal entertainment environment.

Requirements

QUALIFICATIONS:

Education:
- Bachelor’s degree in Communications, Marketing or related field is required.

Experience:
- Three to five years of marketing and/or communications experience within the theme park, entertainment or hospitality industry.
- Proficiency in Adobe Creative Cloud Products such as Illustrator, Premiere Pro and Photoshop.
- Demonstrated ability to independently manage integrated marketing campaigns, oversee creative production, analyze performance data, and consistently deliver high-quality work within established timelines.
- Strong written and oral communication skills for both external audiences and internal customers such as park employees through senior corporate management.
- Computer skills and knowledge of business-related software such as Microsoft Word, Excel and Power Point experience required.
- Skills in planning and developing content through popular social media platforms such as Instagram, Facebook and Tik Tok.
- Experience with developing content with email, CRM and Social Media management platforms.
- Demonstrated ability to interpret marketing performance metrics and utilize data to evaluate campaign effectiveness and recommend improvements.
- Ability to manage multiple projects and accounts in multiple locations and do so within established expense parameters and meet all project deadlines.
- Strong commitment to maintaining the integrity and confidentiality of park, division, and department information as requested by the company.

Additional Requirements:
- Must possess valid driver’s license.
- Available to work a flexible schedule including evenings, weekends, and holidays.
- Must be at least 18 years of age.
- Must be able to pass a criminal, drug, alcohol, and social security background check.